Link Building Data And Analytics

Link Building Metrics

 

Link building is a crucial aspect of SEO efforts and your position in search engine rankings. Without the proper link building tools or SEO software, you can't properly evaluate your links. Every link has its own metrics. Each link has an age, value, strength, passing page rank, do follow or no follow attributes, a lot of important values. Without this information, your link building in the dark and that won't bring the results you need.

 

In the article below, you'll learn everything you need to know in determining the values of links. You'll learn the type of software that is needed and how you can evaluate each link you have.

 

Determining Link Values For Link Building

 

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SEO Tips And Techniques-Relative Associations

Learning Search Engine Optimization

 

Learning search engine optimization is crucial to all webmasters. Having a basic understanding of SEO and SEO techniques will help you build a successful website. At Hale Associations, we enjoy helping others by providing SEO tips and techniques. Today, we're going to be discussing relative associations. We always appreciate your feedback and time, don't forget to leave us a comment.

 

RELATIVE ASSOCIATIONS FOR SEO

 

Let's talk about relative associations and how it can increase your SEO rankings. Do you know why we're discussing relative associations rather then just associations? This is due to recent changes with Google. One SEO told me that relativity is the new PR. I thought about it for a few minutes and it actually inspired me to write this post. When your building links or associations for your business or website, you have to make sure it's relative and related. Hale Associations is in the SEO niche. Yes, we can play around with keywords such as social media marketing, do follow links and many other terms related to SEO. However, if I'm building links, I don't want to build links to unrelated or unassociated niches.

 

As of March 2014 and looking forward, you want your link building efforts to go to related associations. Joining business associations related to your niche is a great way to build website authority and strength. If I take my SEO business and I'm wanting to build links, I want to build links in business associations for SEO. If you have a real estate website and you're trying to build links or built your authority, linking to credible business association list and directories in real estate is a great way to so it.

 

STAY WITHIN YOUR NICHE

 

I know it can be tempting when your running your link building campaign and you come across a PR7 website that is unrelated to your business or website. You look up the link and it's a do follow link. Of course, this will not hurt your website but don't make it habit. So many webmasters fall in this trap. They go for all the high PR non-related associations and directories. Your website is not worth the risk, you keep this up an you're going to get penalized.

 

Business association links are great for your website and great for building trust. You just need to make sure their related. Don't get yourself in trouble. I don't care if they have categories or not. A good quality niche directory listing can do a lot of for your rankings. Stay within your niche and you're going to be fine.

 

CHOOSING THE RIGHT KEYWORDS

 

You need to make sure you're choosing the right keywords when you start going through Google searching for niche business associations and directory listings. You can use a lot of different SEO techniques when your link building or searching for quality directories. I believe the most important SEO tip I can give you is choosing the right keywords. You want to choose your best keywords, the keywords that have a good high score and plenty of traffic. I recently brought on a new SEO client and his main keyword is IT Consultants. I've been doing SEO for 7 years now and I know IT Consultants, IT Consulting are great keywords. I went to Google search, searched for "IT Consultant Business Associations." Plenty of great results, quality IT associations and many of them were free. I signed him up to around 10 or so, all were do follow and we seen good results in a few weeks. Remember, some links can take weeks to post.

 

Point taken, you can find quality associations in your niche, do follow links for your link building efforts and they can increase your website authority. This can be extremely beneficial if you have a new website or struggle with rankings. Choosing the right keywords is important, so make sure you're choosing the right set of keywords or phrases.

 

BUILDING LOCAL LINKS IS EFFECTIVE

 

Building local links within local business association listings and directories can be a great idea for your website. In terms of SEO, you really can't go wrong going local. Of course, the bigger your city, the better your results but it doesn't hurt to build local for your SEO. You always have local citations you can do also. If you do live in a small city or community, think about building it under the closest city to your business. Hale Associations offers freelance SEO services to the world. Even through I do, I still promote locally. It doesn't hurt. I'm located in a city with a few thousand people. There's not many people searching for SEO services in Logan, West Virginia. Although this is true, we still offer services here and we're a local business. That has value in terms of SEO and a justified business decision.

 

FINAL THOUGHTS

 

Association list and directories, local or niche related, it is an effective SEO technique. Remember, stay within your niche. Targeting less PR website is ok. If you have all links from PR4-7, Google will get you. Your linking profile, including anchor links, it should be diverse with a bunch of N/A and PR0 website and less higher PR websites. You don't have to pay for great quality business association links, it just takes some extra time searching and doing all that SEO type of work. Nothing wrong with building local, it has more value then a link or article.

 

As always, thanks for visiting my blog. If you have any questions, want to add to this article or you want to throw me under the bus, leave a comment! Hale Associations provides freelance SEO and web development services. If you're in need of our services, give us a call or send us an email. If you enjoyed my article, please take the time to share it. I enjoy helping others with SEO and web development solutions. I hope you've found this article useful and thanks for your time. 

SEO Tips And Techniques-Link Building Techniques 2013-2014

SEO TIPS AND TECHNIQUES-LINK BUILDING

Webmasters and SEO experts use a variety of different SEO techniques to increase a website's rankings, traffic, and SEO score. Today, we're going to look at the SEO technique of link building. What's link building? Link building is a process of search engine optimization that inserts links going to your website and links coming to your website. Links are very important to your website/blog because it improves your SEO score and adds value to your website.

One of the most common link building techniques is gaining high page ranking inbound links for your site. Inbound links, also known as backlinks, are incoming links to a website or webpage. The more backlinks you have, the better, right? Well, that's not the case no more. Backlinks are great to have but they need to be high page ranking and associated to your content. If not, your website/blog can be penalized.

A great way to get valuable backlinks is by sharing links with a high page ranking website. You want to create valuable incoming links to your website and link sharing is a great way to add such value. For example, if you have a medical website, you need to have links associated to this niche. You want to try and get high page ranking backlinks if possible. The higher the PageRank, the more value of the link. Once again, it has to be associated. You need to contact the webmaster and ask them if they'd be interested in trading links. Keep in mind, if you have a low PageRank, you may be told no. However, if you have a 2-3 PageRank, you're likely to get a 3-5 PageRank backlink.

A PageRank is a link analysis algorithm used by the Google search engine that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of "measuring" its relative importance. The PageRank scale is 0-10, with 0 being the lowest and 10 being the highest. If you don't know what your PageRank is, find out what it is for free here.

Another powerful link building technique is using the social media. Social media platforms continue to grow into major corporations. Facebook and LinkedIn now has IPO's and Twitter is seeking an IPO as we speak. Make sure your sharing links on your Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, Tumblr, and any other social media profile you have time for. Don't expect a slow down in 2014, we look for the social media market to grow for years to come. If you don't have a dozen social profiles, make it happen.

Guest posting and blog posting are still valuable link building techniques for 2013 and 2014. Each time you post a comment, a link is created on most websites/blogs. 2013 has been a rough year for link building because quality links now matter. Before the recent algorithm, value was given to websites that had numerous links. Today, the value of those links matter and many suffered from this change. Don't build links that are low quality, it's a waist of time and money. In order to grow, you need quality links in and quality links out.

As you build a website naturally, your incoming links will grow. However, you have to pay attention to who is linking to your website. If a low page ranking website/blog links to your website, it can hurt your rankings, traffic, and site value. The same can be said if you link your website to a penalized site. As of today, there's nothing easy when it comes to link building. With proper link building techniques, you can benefit from superior link building procedures. If you've recently seen a lost in rankings and traffic over the past year, your links may be the reason why. In order to fix this issue, you need to remove all unwanted links. You can do this within Google Webmasters Tools.

At Hale Associations, we offer freelance link building services within our SEO campaigns. If you're new to link building or you need affordable link building services, we can help. We offer a variety of freelance services, providing you with freelance experts that can increase the traffic, rankings, and value of your website/blog. Please feel free to contact us for a free consult and see how we can help you or your business grow.