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Thursday, April 17, 2014

Search Engine Optimization Services

SEO Services
 
SEO Services By Hale Associations
 
Search engine optimization is crucial for your website. In a time where SEO is so competitive, having an expert SEO company is important to your success. At Hale Associations, we value and honor your business. We completely understand the importance of search engine optimization and web development. It doesn't matter if you're new to the online world or you've been established online for years, we have the resources to improve your rankings in search engines. Best of all, all of our clients receive 24/7 SEO support, free evaluations and free audits for the lifetime of your agreement with us. That's just a few of the benefits you receive at Hale Associations.
 
SEO services can cost upward of $2,000 dollars or more. For some companies, there's no room to budget search engine optimization services. At Hale Associations, we offer affordable SEO services. Our SEO packages start out at $599.99 a month. We can even do your SEO on budget. Granted, your results may take longer to turn around on budget services but it gets you started on your SEO issues. Although we recommend having a budget of $1,000, we can help with lower budgets.
 
Our SEO services at Hale Associations include all elements that contribute to SEO rankings. Keyword research, link building, meta descriptions, headings, titles, sitemaps, product descriptions and SEO writing are just a few of SEO services offered at Hale Associations. Hale Associations offers a variety of different web development services at affordable prices, such as web design, analytics, social media marketing, pay-per-click advertising and business planning. We're your leading source in web development and business management.
 
It doesn't matter if you're a small business or have a small private business, Hale Associations can help. Our team of web specialist and experts are here to help your website and business succeed. There's a lot of SEO companies and SEO experts out there that pass on your needs. You'll never be done like that with us. We are different, your project won't be passed along from one SEO to another. We follow a detailed plan that has shown proven results of success based on our case studies that date back 7 years ago when CEO Richard Hale began working as a SEO. Although there's aspects of search engines that we can't control, we can guarantee you that we'll increase your rankings and traffic.
 
If you're struggling with traffic and rankings, we can help. Contact us today by phone or by email. You can also visit our website for complete details. We always respond within an hour and can usually perform your free audit and evaluation in the same day. Call now (304) 752-3433 or (304) 601-6608. Send emails to haleassociations@gmail.com

Monday, April 14, 2014

Adding Custom Robot.txt In Blogger

Adding a robot.txt file to Blogger
Robot.txt In Blogger
 
If you're looking to add Robot.txt to your blog at Blogger, this article will guide you through the process and show you the correct text to add to your robot.txt. There's several different ways to optimize your blog in Blogger. Having a correct robot.txt file is an important element. I'm going to walk you through the entire process right now.
 
First, what is a robot.txt file and why do I need one to optimize my blog in Blogger? Your robot.txt file is important because it is a guide for the search engines. Your robot.txt file is going to tell the search bot what you want read and what you don't want included. The robot.txt file will help search engines read through your blog and index your blog. It's very important and every website should have a robot.txt file stored.
 
Now, the very first thing you want to do is go to your blog list and choose the appropriate blog title to add the robot.txt file. Let's do this now.
 
How to add a robot.txt file in blogger
 
After you choose the correct blog that you want to add the robot.txt file to, you want to scroll down on your left menu to settings. You'll see a list of options under settings, you want to go to "search preferences." Click on the link.
 
robot.txt in blogger
 
After you follow the link to search preferences, you'll be brought up to a page that controls all search related inquires. It's important to note that if you don't have your meta description filled out, you should add it since you're already here. You'll need to turn this feature on. This will also turn on the description feature for each individual blog post. You'll now have the ability to add meta descriptions to all your post in Blogger. If you do to post a blog, if you look at the right side menu, you'll see a search option now. This is where you add your meta description in Blogger. Very important.
 
Ok. Next, you want to scroll down to the second to last option. You'll see an option field for custom robot.txt. This is exactly what you're are looking for. This is where you add your robot.txt to Blogger.
 
blogger robot.txt file
 
If you refer to the picture above, you can see that I've added a my code to my robot.txt file. I know the picture is a little hard to read. If you look below, you'll see the same exact code that you need to add to your robot.txt file. The ONLY text you're going to change is where it says yoururl.blogspot.com  You need to add your own unique Blogger URL to this field. Everything else will remain the same. Copy and paste the code below, change the URL to your own and you will now have the correct code for your robot.txt file in Blogger. This will help you search results and you can now add your meta descriptions to your blog post if you chose to add your meta description at the top of the page. Below, you'll see the code that you need for your robot.txt file.
 
The code below will read up to 500 post. If you have more then 500 blog post, you will need to post another robot.txt file and change the 500 to 1000. You continue to increase the number by 500.
 
Robot.txt Code
 

User-agent: *
Disallow: /search
Allow: /
Sitemap: http://yoururl.blogspot.com/atom.xml?redirect=false&start-index=1&max-results=500
 
 
 
A robot.txt file is important to every website, just in case you found this article by error. The search engines will now know what to search on your blog and this will help with your rankings and traffic. Hale Associations offers several different SEO services. Contact us today for a free consult and evaluation. Thanks for visiting our blog.
 
 
 
 





Friday, April 4, 2014

SEO Tips-Link Building Techniques

Link Building Techniques

Link Building Tips And Techniques
 
 
Most SEO's and Webmasters already know the importance of having a diverse link profile in regards to your link building efforts. For those you that are new or wet behind the ears, link building has become a crucial element in any SEO campaign. Every SEO, SEO Company and firm has their own opinion about link building. They have their own SEO techniques and blueprint when it comes to building links. In short, there's many different ways to build links, many different techniques that can help you build a strong linking campaign. In this article, we're going to explore different ways that you can build links in a White Hat manner.
 
In everything I do in terms of search engine optimization, link building is one of the hardest and most time consuming efforts. Link building has changed over the years and we saw a lot of big changes last year. You have to be careful when your building links. Google wants you build links naturally, having websites link to yours. Unfortunately, in an era where link building is so crucial to ranking, many of us can't afford to set around and wait for links.
 
Great Content Is Link Bait
 
I know this mirrors what Matt Cutts has said time and time again, but great content gets links. Link building tip one, create quality content. I did my own case study and it holds true today. Webmasters and the best known SEO's will tell you the same, high quality content is link bait. If you want to save a lot of time building links, build great content. If you're building articles with 500 words, a 2 minute video, do you think anyone is going to link to it? Not likely. Give them something to link to!
 
Take the time to look up your keyword for a particular article. Search for it in Google and look at the top 10 spots. These are the first page ranking websites for your keyword. Take the time to look at them. Remember, their ranking on the first page for a reason. If you look at the content on each page, you're likely to see a content count upward of 1,000 words or more. If they don't have a high word count, you best believe they have the link juice flowing.
 
I read an article about the average word count of top ranking pages months ago and I wish I remembered what it was called. The case study showed that articles ranking on the top of Google's first page averaged around 2,600 words per article. If that is an example, I'm not sure if you should be aiming for a minimum of 1,000 words. If you give them a great article, it will build links on its own. Don't worry about putting 300 word post out daily, go for a 2,000 word article once a week. Make it great, better then the articles that rank first page for that specific keyword choice.
 
Researching Competitor Links
 
When I first began researching competitor links, it surprised me how much easier it made link building for me. It worked so well, I made it a mandatory phase of all SEO projects. I'll be the first one to tell you, I hate link building. Link building is so time consuming, especially the research and work that it takes to put up a hopeful link back at best. Researching competitor links saved me time, money and effort. It made the whole process of link building easier and more rewarding.
 
In order to search competition links, you're going to need some SEO software. I prefer Hrefs because it gives you insight to a lot of different link factors. The only bad thing is the fact that this supreme SEO tool isn't free. I believe the pricing starts out at $79 a month for the smallest package. Most SEO software has some type of backlink tool or feature. WebMeUp is a good SEO software that you may wish to consider. You can find free link building reports and analysis tools out there but they won't read your entire link profile. If you can't afford a good link building tool at this time, I recommend using Google Webmaster Tools.
 
Once you know who your competition is linking to, you're going to be able to build similar links. Granted, you won't be able to follow their exact link structure. Still, you'll be able to research their links and you'll find some good link partners for doing so. If you can pull a link for every few links without all the time spent researching link partners, it's going to be a big benefit to you.
 
Link Building Broken Links
 
Link building by finding appropriate broken links is a great way to get high quality links. Sounds complicated and time consuming but is really not. To start, you're going to need a tool or technique to search for broken links. You want to make sure you stay within your niche since links are all about relevance today. Your job is to find broken links within your niche and area of expertise. Once you find the broken links, you can move on to the next step.
 
Next, you're going to need a great piece of content to replace that link. If you have a good stockpile of content, great for you. The idea is to contact the webmaster, explain that they have a broken link and offer your content as a replacement. Genius, huh! This link building technique is extremely useful and it can help you pull in some high quality links from high PR websites.  You have to remember, you need a great article to replace this link. Don't risk not getting the links with bad content.
 
Once you know where the broken link is and have your content ready to go, you need to contact the webmaster. You don't have to explain every detail but you don't want a weak email either. Just simply explain that you came across this link and it was broken. Tell them that you have a great article on the subject manner at hand if they wish to replace the link. Most webmasters will appreciate you telling them about the broken link and their likely to approve your link.
 
Conclusion
 
Link building takes time, effort and planning. Not to mention a few useful tools and an approach for building a diverse link profile. Make sure you stay within your niche and keep your link profile diverse but related. You don't want the same anchor text coming back for your links, make sure you use multiple keywords for your anchors. Hale Associations provides link building services. You're always welcome to contact us for a free evaluation and consult of your links.
 
 
 


Sunday, March 30, 2014

March 2014 New Google Algorithm Update

 
New Google Algorithm Update March 2014?
 
 
At first, I thought my SEO software was lagging out. On March 25th, I noticed a drop in 18 of 27 accounts that we manage. After some research and talking to other SEO specialist, I've come to the conclusion that Google made an update. Is this the "soft" Panda update? Funny, we always practice white had methods and abide by Google policy. Even so, we saw drops on 18 accounts. There's not much about it at this time but we know something's going on.
 
I talked to dozens of SEOs in the past week and all of them were reporting lost traffic and rankings. Some of them manage 50 or more websites and saw decreases on all their accounts. The more research I did, I noticed that black hat SEOs were reporting that their traffic is up! WTF! How could this be? Well, it wouldn't be the first time. It appears that black hats have won another round.
 
Most of our accounts are a year or older. I believe I speak for everyone else when I say that seeing all your hard work down the drain because of a Google update is BS. What can we do? Throw the game plan away and start from scratch? Perhaps it isn't as bad as it appears. How can you practice exactly what Google preaches and still fail to please the search engine giant? It's not like we have another search engine to go to. Google knows we're along for the ride, so what gives?
 
I saw one of our prime accounts drop from 8.08 to 3.64 in website strength. Nearly all our accounts dropped from 3-4 to under 1-2. Why we search for answers, many of you may not even realize what's going on. Most webmasters don't have high dollar SEO software. Sometimes I wonder why we even do. Maybe someone can gladly comment and shine a light on this mess for us all. All I know is that we're not alone and some big authority websites have lost a lot during this new Google update.
 
So, what now? After 7 years of this, you do what we always do. Pick up the pieces, tell your clients and start climbing the charts again. This is the life of a SEO. If you're new to it, get use to it. We benefited from all the link changes last year, so perhaps it was our turn to get plugged this time. I'm sure we'll find out sooner then later. The recent spike of interaction notes that this change has effected a lot of companies and freelancers I would assume. I'll keep you posted as soon as I find a reliable source for information, "Google."


4-02-14 Update
 
I don't know about everyone else, but it appears that the chatter has calmed down and our results have returned since last week's episode. Very weird occurrence. Perhaps it was an April's Fools joke from Google? As of now, 16 of 18 websites have returned to normal and (5) have increased significantly since the drop. I haven't had time to get online and review anything yet, hopefully I can in a few days. I'll let you know what I find. I'll be monitoring my odd out websites to see if they rebound. We'll keep you posted.

Sunday, March 23, 2014

Social Media Marketing Techniques


SMM TIPS AND TECHNIQUES
 
Social Media Marketing has several great benefits that can help you grow your brand, network and increase your SEO rankings. As more and more people operate and connect with one another on social media platforms, it brings a great opportunity for you to promote your business, services and products. For social media marketing to be beneficial to you, a plan and approach is needed. Anyone can make post with text, pictures, info graphics and videos. Anyone can follow, like, share, tweet and comment. The key is learn what works and what doesn't, usually involving test runs and careful analysis. The biggest factor for a business marketing on social media platforms is targeted the right audience.
 
This social media marketing video and post mostly pertains to those who are not familiar with SMM and those that are new to social media marketing. I believe another important aspect outside of an target audience is finding out which social platforms will benefit your company the most. Of course, this is going to depend on the type of business you have and what sector you operate in. Major social media platforms like Facebook, Twitter and Google+ are a given but you may not have the time or budget to operate on all three social websites. What do you do? It only makes sense to use the social platforms that will benefit your business the most.
 
You have to forgive me for my videos. I'm still new at this, a little shaky but listen to what I have to say. I've been running a case study on the impact of social media influence pertaining to SEO results. The case study is only a few months old and I will post it once I'm done in the next few weeks. What is the influence score of social pertaining to SEO results? I believe it's 7-8 percent. My personal belief and according to my case study, I believe this can range from 3-15 percent, 3 being for small social metrics and 15 for being large social metrics. This is what my case study tells me about a new website with little SEO influence during a 6 month old span.
 
None the less, social media marketing is becoming more valuable in terms of search engine optimization. Authority is important when it comes to your social profiles. The link your promoting, likely your business URL, plays a role in the value of your social media accounts also. You build authority to your social media platforms by building your social network, just like building a website and growing rankings. The social media marketing techniques below will help you build that authority.
 
More SMM Techniques
 
  • Be active on all your social media platforms.
  • Make sure your post are descriptive and informative.
  • Encourage others to share your post.
  • Share, like, comment and engage on other profiles and communities.
  • Follow respected and authority accounts within your niche.
  • Update your social accounts regularly.
  • Mix your post up with text, videos, info graphics and pictures.
  • Don't be afraid to post something controversial.
  • Link your other social profiles together if you can.
  • Join communities and groups.
  • Comment on post that are in your niche and in your expertise.
  • Build links back to your website and share relative links.
  • If you build a valuable profile, others will come.
  • Have free giveaways or specials to draw attention
  • Always be professional, your image is on display.
 
 
 
Remember, it's extremely important to know what is working and what is not. Once you know, you're going to save money and time, possible increasing your bottom line in the process. Run test and carefully document what works and what doesn't. If you do so, you'll find which social platforms work best for you and what type of post get the most interaction.
 


Saturday, March 22, 2014

SEO Tips When Dealing With Broken Links


Broken links can be a big nightmare for webmasters if the situation gets out of control. The good news, there's a ton of great link checking tools to help you find broken links. If you operate on Wordpress, there's several different plugins that you can use. Google Webmaster also has apps for checking broken links. Dealing with broken links can be a hassle, especially if your making changes.

We recently did some work for an old client and he told us that he went from 0 broken links to 9,000 broken links overnight. Big red flag, right? "What did you do," I asked him. "Nothing." You don't go from 0 broken links to 9K broken links overnight unless something big changed. When I finally went into our software and checked the backlinks, every link was a 404.

So, what did I find out? My client operates an e-commerce website and they did an upgrade. They added a new "shop" feature within Wordpress and it added "shop" to every URL. It caused the entire URL structure of the website to change and caused everyone of his links to bring up 404 codes. Although this wasn't my client's fault, his rankings did fall. If the change was overnight, he probably wouldn't have dropped traffic and rankings so much. Since it took him a month to call, he lost most of his linking domains and dropped 3K indexed pages on Google.

CHANGING YOUR URL? BETTER BE PREPARED
 
If you plan to change your URL anytime soon, you better prepare to make the appropriate link changes. This can cause a whirlwind of events that can plummet your SEO rankings, not to mention your user experience. In the case above, my client's entire website was down from broken links. All the major links that we acquired in the previous year was erased during the 3.5 week process. We saw a traffic loss of 76 percent and it took a full month to recover from the traffic. The rankings still haven't recovered.
 
Although my client wasn't at fault, it shows you what can happen when you have that many broken links. This is the same reason most webmasters never change their URL. You should always be sure to use the right URL before you start building your website. As you can see with this case, you never when something can happen. In this case, his e-commerce provider was at fault. I won't mention any names but I know the website has went down (2) more times since.
 
BROKEN LINKS AND SEO
 
Broken links are not good for SEO or user experience. If your website has broken links, they need to be fixed. Yes, your SEO rankings can be affected but your also missing out on traffic. If you continue to have broken links and your website strength falls, you may also lose valuable link partners and associations. Not to mention losing valuable traffic that can hurt your bottom line.
 
Be careful who you choose to do your SEO also. We've had a few different clients that had SEO services done and they went in and changed permalinks. Without thinking or perhaps lacking real SEO skills, they made a big mess that we had to clean up. Before you make any changes to your link structures, you may want to consider the consequences of doing so. 

Wednesday, March 19, 2014

Affordable SEO Services

Affordable SEO

If you're looking for affordable SEO services, we can help. Hale Associations has been offering affordable SEO services for 7 years. With SEO packages starting at only $150 a week, we're one of the most affordable SEO companies in the world. If you include our free SEO consultations, free SEO evaluations and our 24/7 SEO support, the value of our search engine optimization packages is that much more valuable.

Every website needs SEO also known as search engine optimization. SEO techniques are used to develop your website, build traffic and grow your online presence. There's hundreds of search engine optimization techniques that can be used to grow your website. The key is evaluating your website and determining the specific needs of your website or blog.

Trusted SEO Services

If the need has come for you to hire an SEO agency, you need to make sure they can provide you with the SEO services you expect. You want to choose a SEO company that provides exactly what they offer. At this day and age, everyone is called a SEO. However, a title doesn't make you a SEO expert. You have to be careful who you trust and depend on to help your website and blog grow.

Over the years, Hale Associations has provide SEO services to hundreds of websites and blogs. We've worked in dozens of different niches and we've optimized websites according to their needs. As SEO continues to change, you need to make sure the SEO is changing with the times. In 2013, we saw the landscape change and the effects of negative link building that hurt thousands of websites. It's changes like that can make your website successful.

SEO In 2014

SEO is always evolving and one of the most important aspects is keeping up with all the changes that involve search engine optimization. SEO in 2014 is not the same as in 2013 and before. Hale Associations continues to only use white hat SEO methods with great results. Google made a lot of changes in 2013 and these changes molded the landscape going into 2014 and beyond. If your search optimization services isn't up to date, your results may not be as effective before.

The biggest element of SEO that changed in 2013 was link building. Link building was tough before Google made all their changes in 2013. Today, link building remains to be one of the toughest aspects of search engine optimization. So many webmasters were hit in 2013 with link penalties that damaged their rankings and website. Many webmasters have abandoned their websites and moved on.

High quality content remains to be the best way to increase your search engine rankings. I read a great article the other day on content and how content ranks in search engines. Everyone has a different opinion in regards to content building. How many articles should I publish? Should I keep my blog updated daily or weekly? How long should my content be? The article I read discussed the content that ranked on the first page of Google. How many words did the average article have that ranked on the first page of Google? Can you guess? 500? 1,000? 1,500? These aren't even close. Try 2,600.

Years ago, you could publish a few hundred words, build a few links and rank at the top of Google. In 2014, most of you won't unless you have an authority website. The point, SEO is always changing and you have to keep up with these changes. If you're hiring an SEO, make sure they know what their talking about. Make sure they are aware of the constant changes in SEO. Don't make the mistake of hiring someone that takes the title of SEO, It's your responsibility to make sure you get a real SEO expert.

Our Promise

At Hale Associations, you receive affordable SEO services from real expert SEO specialist. You get the comfort of working with a small SEO company that has your best interest at heart. Big major SEO companies can cause your website and business to be lost in the crowd of hundreds and thousands of clients. At Hale Associations, you're always put first and your business will always be in the hands of real professional search engine optimization experts. You'll never have to wait days and weeks for an answer to your questions, our customer service staff ranks among the best in customer care.

We're always here to help you succeed and we have the experience and trust to help you grow your website in the quickest most effective way. To get a free consult and evaluation today, be sure to give us a call at (304) 752-3433 or fill out our contact form above.