New Google Algorithm Update March 2014?
At first, I thought my SEO software was lagging out. On March 25th, I noticed a drop in 18 of 27 accounts that we manage. After some research and talking to other SEO specialist, I've come to the conclusion that Google made an update. Is this the "soft" Panda update? Funny, we always practice white had methods and abide by Google policy. Even so, we saw drops on 18 accounts. There's not much about it at this time but we know something's going on.
I talked to dozens of SEOs in the past week and all of them were reporting lost traffic and rankings. Some of them manage 50 or more websites and saw decreases on all their accounts. The more research I did, I noticed that black hat SEOs were reporting that their traffic is up! WTF! How could this be? Well, it wouldn't be the first time. It appears that black hats have won another round.
Most of our accounts are a year or older. I believe I speak for everyone else when I say that seeing all your hard work down the drain because of a Google update is BS. What can we do? Throw the game plan away and start from scratch? Perhaps it isn't as bad as it appears. How can you practice exactly what Google preaches and still fail to please the search engine giant? It's not like we have another search engine to go to. Google knows we're along for the ride, so what gives?
I saw one of our prime accounts drop from 8.08 to 3.64 in website strength. Nearly all our accounts dropped from 3-4 to under 1-2. Why we search for answers, many of you may not even realize what's going on. Most webmasters don't have high dollar SEO software. Sometimes I wonder why we even do. Maybe someone can gladly comment and shine a light on this mess for us all. All I know is that we're not alone and some big authority websites have lost a lot during this new Google update.
So, what now? After 7 years of this, you do what we always do. Pick up the pieces, tell your clients and start climbing the charts again. This is the life of a SEO. If you're new to it, get use to it. We benefited from all the link changes last year, so perhaps it was our turn to get plugged this time. I'm sure we'll find out sooner then later. The recent spike of interaction notes that this change has effected a lot of companies and freelancers I would assume. I'll keep you posted as soon as I find a reliable source for information, "Google."
I don't know about everyone else, but it appears that the chatter has calmed down and our results have returned since last week's episode. Very weird occurrence. Perhaps it was an April's Fools joke from Google? As of now, 16 of 18 websites have returned to normal and (5) have increased significantly since the drop. I haven't had time to get online and review anything yet, hopefully I can in a few days. I'll let you know what I find. I'll be monitoring my odd out websites to see if they rebound. We'll keep you posted.