Best SEO Techniques And Tips For 2014
In this article, we're going to explore some of the best SEO techniques and tips for 2014. SEO is always changing and 2013 saw some big changes in SEO with Google's algorithms. I don't know which search engine that you're trying to get on, but Google controls 67% of the world's searches. All of the SEO techniques and tips that I'll be using in this article will correspond with Google search engines.
I've been a SEO, SEM, and SMM for 6 years now, going on 7. Each new year brings up more questions about SEO as the importance of search engine optimization continues to rise. Without using SEO, it's impossible to rank for keywords, build high quality links, and become a successful webmaster. Yes, some use very little SEO and they can get decent traffic. However, if you're looking to get massive traffic in 2014, you need to know as much search engine optimization as possible.
One of the best SEO techniques and tips for 2014 is the same SEO technique that's been important for years. The number one SEO tip for 2014 is quality content. In the SEO community, there's always a big debate about the value of content. If you can beg to disagree, please be sure to do so. In the past 6 years, I've built content for hundreds of websites. High quality content has always been important to SEO and it will be again in 2014. Don't worry about building 2,000 word pages of content, more then anything, you want your content to be useful to the reader. Adding anything to your articles that will be helpful to your readers is recommended. This could include pictures, graphs, charts, polls, Q&A, or a helpful link to another article. Going into 2014, it's going to be very important that your readers find your website useful.
Another important SEO technique that will be very important in 2014 is link building. Google hit link builders hard in 2013 and don't be surprised if there's a few updates or new algorithms based on links. The days of link farms and unassociated link value is over. Google wants to see natural link building and that's what you should abide by in 2014. With all the changes in 2013, link analytics is very important. You need a good link building tool for 2014. You're also going to have to pay close attention to who is linking to your website, probably more then ever going into 2014. SEOs saw a huge rise in link building jobs and recovery efforts due to bad links. In 2014, link building may be more important then any other SEO technique out there. As for now though, it's again the second most important SEO technique for 2014.
The third best SEO technique and tip for the new year will be images and videos. Images do rank pretty quick, but a good SEO optimized video can climb the ranks fairly easy. As more and more technology allows us to make more videos, it's a great way to rank high going into 2014. YouTube has been very popular for many years, as well as Pinterest and Instagram. Each one of these websites continue to grow and gain popularity. I've also ran my own personal test for ranking videos and I can confirm that a few minutes of video can rank higher then 1,500 words of quality content. A lot of different SEOs and webmasters are beginning to take advantage of this fact and have been doing so for the past year. As more and more people try to rank videos, it's going to get tougher to rank them. Even so, the roads are still less traveled and a decent quality 3 minute video can rank first page. We all know images can rank, their great to optimize on Ecommerce website. But as Flickr, Pinterest, and Instagram continues to grow, more and more people are trying to rank their images. Images are great because you can optimize them to your needs, the same can be said for videos.
User experience is another big SEO technique and tip that you're going to want to use in 2014. Your bounce rate now effects your rankings. If users are not staying on your website long, your ranks are going to suffer. In 2014, don't be surprised if more importance is given to user experience. You need to make sure that your articles are well designed, you're not over using ads, and that you have a great interior link structure. Anything that you can use to add value to the user, ad it. Don't be afraid to ask your users what would make your website better. This new value on user experience can seriously bring your ranks and traffic down. I found that out on my main website a few months ago when I had a 81% bounce rate. At all cost, you should try to get this below 50%. Make your website user friendly and easy to navigate.
I appreciate you all taking the time to read my article, share, and comment. If you're looking for freelance SEO services, please be sure to fill out the contact form on the right. I'll be sure to respond as soon as I can. I can also be found on Elance. Once again, thanks for reading and I wish you all success.