Search Engine Rankings 2013

When it comes to the most powerful search engines in the world, Google remains at the top. The summer search engine rankings are in and Google controlled 66.7% of all global searches. Microsoft websites were ranked 2nd with 17.4%. Yahoo rounded out the top 3 search engine rankings with 11.9%. Google, Bing, and Yahoo remain the top 3 powerhouse search engines. Ask Network was 4th with 2.7% of the search engine rank while AOL, Inc. finished at 1.3%.

In May of 2013, Google received 13.4 billion explicit core searches while Microsoft ended with 3.5 billion. The May total for global explicit core searches was 20 billion. So, why is this important? Although Google has been the lead dog with global searches, this information is relevant. As a expert SEO, I know I want my client to rank on Google before Microsoft and Yahoo. Yahoo and Microsoft's core searches together are only 5.9 billion. Google totaled in at 13.4 billion. Due to this, I will follow Google's search engine policies.

Each search engine determines search engine ranks based on their specific search engine policies and procedures. If you're new to SEO or you want to do your own search engine optimization, you need to read this document from Google. This will give you a basic idea of how search engine optimization works. I know everyone can't afford expert SEO services.

If I follow Google's guidelines for SEO optimization, I can give my client more traffic by ranking them on Google. There's nothing wrong with a Bing and Yahoo ranking, but Google is getting way more traffic. If you concentrate on Microsoft and Yahoo search engine policies, it's going to be a waste of time. If you're wanting to rank a website or blog, do it on Google.

Source: Comscore


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