Social Media Marketing Techniques
When it comes to social media marketing, there's hundreds of social media marketing techniques that a marketer can use. Your social media marketing strategy can be developed with these same social media marketing techniques. Before you make your social media marketing campaign, there's some very important elements to remember. Every social media platform is different. It doesn't matter if it's YouTube, Facebook, Twitter or Google, every social website has pros and cons. The second aspect depends on what type of business your promoting and marketing. One company may have success on Facebook while another fails. Don't spend your money, time and effort without considering these two points.
With everything above considered, our first social media marketing technique is to find which social media platforms best benefit your business. Before you even consider an approach, you need to find which social media websites will benefit your company. Most major companies promote on Facebook and Twitter. Facebook and Twitter are the two largest social media platforms. The daily traffic exceeds in the millions. Nearly every business can benefit from marketing on these two social channels. Although you probably already know this, I would suggest everyone promotes on Twitter and Facebook.
Now, the rest of your social media marketing efforts should depend on what type of business you have. For example, let's use LinkedIn as an example. LinkedIn is a huge social media website, but it's designed to benefit professionals. If you're a business that does freelance work, LinkedIn can be a benefit to you. If you're trying to sell products, you're better off pointing your social media marketing campaign elsewhere. Not to say you can't sell on LinkedIn, just that you have to market where you have a higher chance of making sales. Point is, you need to find social media platforms that benefit your business.
Every social media marketing campaign that you have should be different since each social website has different features, On Twitter, you're limited to 160 characters in your tweet. Include your URL or a picture and it's that much less. On Facebook, you have up to 2,000 characters. On Digg, all you have is a link. On YouTube, you can add keywords. On most social media websites, you can add hashtags that play the role of a keyword. These are very important and how your post can be found. Most social websites allow you to use hashtags, just make sure their relative to your post.
Interaction is a very effective social media marketing technique. It doesn't matter which social communities to choose to promote, you have to be interactive on them all. This gives you or your business a whole new level of customer service. If someone has a question, answer it. This lets your followers know that your business cares. Customer feedback can extremely helpful to your business, it should always be considered as a main priority.
Every post you make can be shared and go viral. Another SMM technique used in social promotions is asking your followers to share. Encourage others to share your post, pictures and videos is another effective social media marketing technique. Take the time to read and share other post that you like. Again, if you're supporting others, it's possible that they will support you as well. Every share is important because it opens your post to a whole new audience, increasing the chances of your post to be viewed.
When it comes to social media marketing, you have to develop a strategy for posting. This will depend on your targeted audience and your specific goals for social media marketing. Everyone should have a unique strategy for their business. If your a company that sells paintings, most of your post should be pictures. If your company promotes white board marketing, most of your post will be videos. Determine which posting methods will benefit your business more. I good mixture of videos, content and pictures will give you the best results.
You want your social media platforms to be useful to your followers. You can do this with great content, helpful post, giving your fans value from your social profiles. Think of creative ways to bring in more fans and keep followers coming back. You can have contest, special discounts and special features that draw people in. Using creative apps are a great way to bring people coming back. You have to give your followers value. If you do so, they'll keep coming back and you'll grow your social networks.
Hale Associations provides a variety of social media marketing services. We also provide web development services, such as SEO, SEM, PPC, hosting and web design. Get a free quote and evaluation today by calling (304) 752-3433 or (304) 601-6608.
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