ADDING METADATA FOR SEO
METADATA is an important aspect of SEO because it tells the search engines exactly what your website or blog is about. In hence, if not done correctly, you're missing an important aspect of SEO. Metadata can be added to your website in a variety of different ways. Many webmasters or SEOs choose to add metadata through code. In your HTML code, you can add meta titles, meta descriptions, meta keywords, and more meta information.
Since a large percentage of people use Wordpress, I'll use it for the next example. Wordpress has a great CMS where you're able to add content and metadata. We recently had a client that failed to add metadata to their young website and at no surprise, it wasn't doing well with ranks and traffic. Completing your metadata alone won't help your website or blog unless it's done correctly.
The META title in Wordpress should be exactly what your article is about. You should always include your keyword in the META title. You'll see this option in Wordpress below your content section. All your Metadata is in the SEO section. Your META description gives a longer defined section where you need to define what the article contains. Once again, be sure to use your keywords. The description should contain two or three keywords. If possible, start your META title and META description with keywords.
You'll also see a section to include META keywords. This area should include your major keywords. If you're not niche writing, be sure to include the most relative keywords for the specific article. The tags area is on the right side, this is where you can add less relative keywords. If you haven't researched your keywords, do so.
You can also add METADATA to products and images in Wordpress. Remember, bots can't see your pictures or products. If you have an E-Commerce website, this is crucial! Make sure you write an accurate description on the ALT IMG description. This way, the bots will be able to find the product or picture. This gives it the opportunity to appear in searches.
You can also add METADATA to products and images in Wordpress. Remember, bots can't see your pictures or products. If you have an E-Commerce website, this is crucial! Make sure you write an accurate description on the ALT IMG description. This way, the bots will be able to find the product or picture. This gives it the opportunity to appear in searches.
Since we use Blogger, I'll give you some information on how to apply METADATA to your blog in Blogger. In Blogger, you can add your META description through the settings section on the left navigation bar. In the basic setting, you'll see at the top of the page areas where a title can be added and a description. Make sure you accurately fill this out including your keywords. You can also add METADATA to your HTML code in the <head> section of the code.
Hale Associations offers a variety of different freelance SEO services. We also provide web development, business planning, social media marketing, and branding. If interested in our services, be sure to contact us by email or by phone. We gladly work with budgets and offer flex pay payments.
Hale Associations offers a variety of different freelance SEO services. We also provide web development, business planning, social media marketing, and branding. If interested in our services, be sure to contact us by email or by phone. We gladly work with budgets and offer flex pay payments.
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