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Showing posts with label SEO techniques. Show all posts
Showing posts with label SEO techniques. Show all posts

Tuesday, May 20, 2014

SEO Guide For Beginners

SEO Guide For Beginners
Search Engine Optimization For Beginners
 
Learning SEO can be a challenge, especially for those who don't know much about the internet and SEO terminology. Search engine optimization is crucial to all websites that want to be successful. Without SEO, you'll get lost in between millions of websites on the world wide web. Where do you start though? For beginners, you can start learning SEO from the guide below. Just follow the link and learn search engine optimization and begin to increase your rankings today.
 
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Tuesday, November 5, 2013

How To Add METADATA To Websites And Blogs

How to add Metadata to websites and blogs


 
ADDING METADATA FOR SEO
 
 
METADATA is an important aspect of SEO because it tells the search engines exactly what your website or blog is about. In hence, if not done correctly, you're missing an important aspect of SEO. Metadata can be added to your website in a variety of different ways. Many webmasters or SEOs choose to add metadata through code. In your HTML code, you can add meta titles, meta descriptions, meta keywords, and more meta information.
 
Since a large percentage of people use Wordpress, I'll use it for the next example. Wordpress has a great CMS where you're able to add content and metadata. We recently had a client that failed to add metadata to their young website and at no surprise, it wasn't doing well with ranks and traffic. Completing your metadata alone won't help your website or blog unless it's done correctly.
 
The META title in Wordpress should be exactly what your article is about. You should always include your keyword in the META title. You'll see this option in Wordpress below your content section. All your Metadata is in the SEO section. Your META description gives a longer defined section where you need to define what the article contains. Once again, be sure to use your keywords. The description should contain two or three keywords. If possible, start your META title and META description with keywords.
 
You'll also see a section to include META keywords. This area should include your major keywords. If you're not niche writing, be sure to include the most relative keywords for the specific article. The tags area is on the right side, this is where you can add less relative keywords. If you haven't researched your keywords, do so.

You can also add METADATA to products and images in Wordpress. Remember, bots can't see your pictures or products. If you have an E-Commerce website, this is crucial! Make sure you write an accurate description on the ALT IMG description. This way, the bots will be able to find the product or picture. This gives it the opportunity to appear in searches.
 
Since we use Blogger, I'll give you some information on how to apply METADATA to your blog in Blogger. In Blogger, you can add your META description through the settings section on the left navigation bar. In the basic setting, you'll see at the top of the page areas where a title can be added and a description. Make sure you accurately fill this out including your keywords. You can also add METADATA to your HTML code in the <head> section of the code.

Hale Associations offers a variety of different freelance SEO services. We also provide web development, business planning, social media marketing, and branding. If interested in our services, be sure to contact us by email or by phone. We gladly work with budgets and offer flex pay payments.


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Sunday, September 15, 2013

SEO Tips And Techniques-Publishing Content Daily

SEO Tips And Techniques



SEO TIPS AND TECHNIQUES
PUBLISHING DAILY CONTENT
 
 
 
Did you know that there's value in a website that publishes daily content? People may be surprised by this fact, but it's true. If your website/blog is able to publish content daily, it will receive a boost in the search engines. Over a period of time, if you can continue to publish quality content, your search ranks will continue to increase. Richard Hale from Hale Associations conducted a recent experiment on two SEO campaigns that required continuous content. Based on our statistics, each website's search engine ranks increased nearly 50% after six months of continuous content.
 
Most search engines value a website/blog that produces fresh content on a regular basis. Websites can grow naturally and gain rankings by publishing daily content. If you're able to publish a few articles a day, you can really see the benefits within the first six months. This may sound like a lot of work, but it can be done.
 
Another great SEO technique is sharing your content. Social media websites are now considered to be part of the vast SEO evaluation. There's no denying the power of Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+. Sharing your content is a great SEO tip that can build major traffic in time. Not only that, you're also creating links with every post. Sharing through the social media has become a major link building technique.
 
Hale Associations provides freelance writing services to everyone. We can write in a variety of different styles, such as researched writing and SEO writing. In total, Hale Associations offers 30+ freelance services. If your interested in our freelance services, be sure to call 1-304-752-3433 or email haleassociations@gmail.com.  
 


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Wednesday, August 7, 2013

Search Engine Optimization For Beginners-Writing Quality Online Content

SEARCH ENGINE OPTIMIZATION FOR BEGINNERS


Search engine optimization, also known as SEO, is the process of gaining maximum traffic by ensuring that a website, web page, or blog remains high on a search engine list. There are numerous search engine optimization techniques that can be used to obtain traffic and high ranks. Google is the most powerful search engine in the world. Due to this, most SEOs based their SEO techniques on Google's search engine requirements. Google offers a very detailed document on SEO optimization, which can be viewed here.

How important is search engine optimization to a website or blog? I actually get this question a lot, but in simple terms, it's priceless! Proper SEO techniques will increase your traffic, page ranks, and search engine ranks. The key, you need to find which search engine optimization tactics work best for your website.


WRITING QUALITY ONLINE CONTENT


Writing quality online content is a very important technique used for search engine optimization. Your website or blog needs to be useful to your visitors. It doesn't matter if you are selling products, services, or writing useful information. You want your traffic to find value in your online content. If your website or blog is useful, Google will index your content. You want to make sure that your online content is valuable to your visitors.

For example, my website offers freelance SEO services. Yes, most of my online content is about our SEO optimization services. However, if all my content was only about the SEO services at Hale Associations, my blog would never grow. Instead, we provide are visitors with tips and useful information about SEO. If you're only providing online content about your services and products, you're not going to see high rankings.

In short, if your offering products or services, give your visitor useful online content. If you're selling products, try writing reviews about them. Explain how each product can better their life or situation. Don't just list products with a small title or description. If you're offering services, explain how your services can help others. Writing quality content about tips and ideas about your services, give free advice to your visitors.


WRITE CONTENT DAILY


The Google search engine is constantly crawling the internet, looking for new online content 24 hours a day. If your new to search engine optimization, try making sure that you publish one or two articles a day. Google's search engine loves fresh quality content and this can help your website or blog rank much faster. Don't just write to put content on the internet, remember, you want quality online content.

If you're writing new content daily, make sure that your linking all your web pages together. The more relative links that you have, the higher a web page can rank. Building quality links is an important SEO technique. We'll discuss this more on the second page. A link or hyperlink is a reference to a related domain or web page that the reader can directly follow. In simple terms, a link is road that leads to specific information. As I mentioned earlier, we'll discuss links in detail in later pages.


SEARCH ENGINE OPTIMIZATION REVIEW


  • Search Engine Optimization defined
  • The Importance of quality online content
  • The Value of daily quality content


In the next chapter, we'll begin to discuss titles, subtitles, tags, meta tags, and keywords. Thank you for taking the time to learn about SEO and visit our blog. Although we provide search engine optimization services, we try our best to teach you proper white hat SEO techniques, tips, and ideas. If you need freelance SEO services, be sure to contact us for a free consult. Thanks again.
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