Contractor Resources And Tips For Marketing Online

As a contractor starting out online, it can be difficult to gaining traction in the already saturated search engine of Google. If you're fortunate, perhaps your website already has a few years online when you start to push the marketing efforts. If not and you have a new contracting website, you have a long road ahead. In this article, we're going to give you some tips to get your contractor business off the ground.

One of your first steps needs to be Google My Business. Anytime you can use Google to enhance your marketing efforts, you need to. You'll be able to list your business in Google. Google also recently made changes that benefit local searches, so local rankings is even better than before. Once you submit your website and get your listing verified, this will strengthen your local rankings and marketing efforts.

According to some of the top SEO and marketing experts in the field, Google+ is one of the top SEO ranking factors. In total, 7 out of the top 10 SEO ranking factors belong to social media web metrics. Google+ was the leader in that department. Join Google+, build your profile and join communities in your niche. There's thousands of strong communities on Google+ that will allow you to promote your business.

As a contractor, one of the best things that you can do is share your work. I like what Meltini Kitchen And Bath does on their website. Your website should have pictures of your projects and work. Providing free information and resources are a great way to earn the trust of potential customers. It's also a great way to build your personal and business reputation. Not just any content, make your content great. This can be articles, videos or slides.

Houzz is another solid resource that will allow you to share your projects in front of an established audience. Since Pinterest and Flickr both have strong communities, you can share your projects here as well. And at the very least, you should have a Facebook business page.

Google is still your best resource. Take the time to look for guest writing platforms in your respected niche. Content marketing is still a powerful tool for reaching a wide audience. Many platforms are always look for expert writers, contact the webmaster and share your content. Try your local Chamber of Commerce. Here's a free contractor directory to list your business.

Research takes a lot of time but it can be rewarding. No matter what you do, it takes time to build an online business. If you keep at it, you'll get there. There's enough resources here to get you started.