Social Media Marketing Techniques

SMM TIPS AND TECHNIQUES

 

Social Media Marketing has several great benefits that can help you grow your brand, network and increase your SEO rankings. As more and more people operate and connect with one another on social media platforms, it brings a great opportunity for you to promote your business, services and products. For social media marketing to be beneficial to you, a plan and approach is needed. Anyone can make post with text, pictures, info graphics and videos. Anyone can follow, like, share, tweet and comment. The key is learn what works and what doesn't, usually involving test runs and careful analysis. The biggest factor for a business marketing on social media platforms is targeted the right audience.

 

This social media marketing video and post mostly pertains to those who are not familiar with SMM and those that are new to social media marketing. I believe another important aspect outside of an target audience is finding out which social platforms will benefit your company the most. Of course, this is going to depend on the type of business you have and what sector you operate in. Major social media platforms like Facebook, Twitter and Google+ are a given but you may not have the time or budget to operate on all three social websites. What do you do? It only makes sense to use the social platforms that will benefit your business the most.

 

You have to forgive me for my videos. I'm still new at this, a little shaky but listen to what I have to say. I've been running a case study on the impact of social media influence pertaining to SEO results. The case study is only a few months old and I will post it once I'm done in the next few weeks. What is the influence score of social pertaining to SEO results? I believe it's 7-8 percent. My personal belief and according to my case study, I believe this can range from 3-15 percent, 3 being for small social metrics and 15 for being large social metrics. This is what my case study tells me about a new website with little SEO influence during a 6 month old span.

 

None the less, social media marketing is becoming more valuable in terms of search engine optimization. Authority is important when it comes to your social profiles. The link your promoting, likely your business URL, plays a role in the value of your social media accounts also. You build authority to your social media platforms by building your social network, just like building a website and growing rankings. The social media marketing techniques below will help you build that authority.

 

More SMM Techniques

 

• Be active on all your social media platforms.
• Make sure your post are descriptive and informative.
• Encourage others to share your post.
• Share, like, comment and engage on other profiles and communities.
• Follow respected and authority accounts within your niche.
• Update your social accounts regularly.
• Mix your post up with text, videos, info graphics and pictures.
• Don't be afraid to post something controversial.
• Link your other social profiles together if you can.
• Join communities and groups.
• Comment on post that are in your niche and in your expertise.
• Build links back to your website and share relative links.
• If you build a valuable profile, others will come.
• Have free giveaways or specials to draw attention
• Always be professional, your image is on display.

 

 

 

Remember, it's extremely important to know what is working and what is not. Once you know, you're going to save money and time, possible increasing your bottom line in the process. Run test and carefully document what works and what doesn't. If you do so, you'll find which social platforms work best for you and what type of post get the most interaction.